Michele's Portfolio
ABOUT ME
"No matter what anybody tells you, words and ideas can change the world." — Mr. Keating, Dead Poets Society
Strategic and Creative Digital Marketing and Communications Leader with 15+ years of experience driving integrated,multi-channel marketing strategies for B2C, B2B, nonprofit, and for-profit organizations. Proven track record of managing complex projects, scaling digital programs, and delivering measurable results. Adept at leading cross-functional and remote teams, building collaborative client relationships, and producing compelling content that elevates brand presence and drives conversions.
When I'm not working, I enjoy movies, gardening, and soccer.
Pictured: Michele and director Michael Caton-Jones at the 2015 Toronto International Film Festival.
WORK EXPERIENCE
To learn more about me and my background, please visit my LinkedIn profile.
EDUCATION
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B.A. English, Texas State University
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Web Development, Collin College
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Email Marketing, HubSpot Certificate
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Digital Marketing, HubSpot Certificate
SKILLS
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Marketing Strategy
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Lifecycle Marketing
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Email Marketing (Klaviyo, Constant Contact, Campaigner, Movio, Mailchimp)
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Copywriting & Editing
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Web Design & Content (HTML, SEO, SEM, WordPress, Wix, Squarespace)
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Content Marketing (SEO, Keyword Research)
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Social Media Marketing (Facebook / Meta, Instagram, X, HubSpot, Hootsuite)
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Data Analysis (Google Analytics, Agency Analytics)
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Graphic Design (Photoshop, Illustrator, Canva)
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Microsoft Office Suite
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CMS/Project Management (Asana, Basecamp, Monday.com, Smartsheet)
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Google Workspace
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AI for Marketing
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VIP Guest/Client Protocols
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Mac & PC proficient